To What End do Japanese People Like Rolex Timepieces?

Rolex watches were one of the first brands to become widely accessible in Japan during the economic boom of the 1950s. They have since become one of Japan's most sought-after watches. As a status symbol and an athletic accessory, they appeal to China's affluent middle class. They also provide a visual reference to significant locations for the people who created them.

Sports and Achievement Are Symbolized by Timepieces

The Rolex Submariner and the Explorer II, among other models, have become icons of achievement and athletic prowess. Those who wear Rolex watches show their commitment to and appreciation for excellence.

Rolex watches are renowned for being technologically sophisticated because of the company's ability to combine technology and materials. Even their sporting traditions date back quite a ways. They've signed professional golfers like Tiger Woods and Jordan Spieth to be brand ambassadors.

Rolex is one of the most well-known watch companies in the world because of its innovative approach to advertising. To expand their customer base outside traditional shopping venues, they utilize web-based social networking tools. That fancy watches are symbols of success gets the word out.

Rolex has been heavily involved in the world of women's sports, sponsoring several competitions and individual competitors. For more over 40 years, the company has supported women's sports. In addition, the company has long been a prominent backer of activities including horseback riding, sailing, and auto racing.

In the worlds of golf, tennis, auto racing, sailing, and equestrian sports, Rolex is the official timekeeper. They also support the Women's Professional Golf Association and the World Endurance Championships.

Rolex also supports a number of professional tennis players, including Anna Nordqvist, Tiger Woods, and Brooke Koepka. The Maxi Yacht Rolex Cup is only one of the events that the company sponsors in the world of sailing and motor racing.

They Provide a Desirable Option for China's Affluent

Despite their modest beginnings, high-end timepieces have proven a hit with Chinese shoppers. Major watch companies, seeing an opportunity to expand their customer base in China, have stepped up their marketing efforts. The Rolex, Patek, and Omega watches are among the most recognizable. These brands are renowned for their small-batch, Swiss-made hand-wound movements. Rolex is the most expensive and prestigious of their top-tier products.

The most expensive products are probably out of reach for the typical Chinese customer, but the brand does offer a few more reasonably priced options. When compared to other microbrands, Halios is like the "Rolex" of the market. The Universa is the company's top-tier watch, and it's a no-date beauty with a beautiful bezel and an Explorer-inspired design. Just over three inches in length, the Universa is the shortest of the bunch. The Universa is also one of the most reasonably priced models offered by the Swiss manufacturer. The Universa is one of the more elusive models produced by the firm, despite being one of the least well-known.

Although the Universa might not be the most functional option for the typical Chinese customer, it doesn't make it any less desired. The company's more reasonably priced products, such the Universa, are a fantastic alternative to Rolex.

Subtly, they point the way to significant locations for the people who created them.
Rolex features the standard agrarian plus some knuckle-dragging. The aforementioned Submariner reigned supreme in the field of tool watches for many years. When it comes to marriage and sexual activity, the brand is a powerhouse as well. The company also has an unshakable commitment to providing outstanding customer service. However, as could be expected from a brand that positions itself as the most reliable in its field, the company has had its share of quality control issues. So, what could a customer of Rolex anticipate? After all, the firm has established a reputation for excellence and innovation over many years. The fact that the company's marquee has been prominently displayed for over a hundred years is evidence of this claim. Fortunately, management is aware of this, so they consistently remind customers that their store is the greatest option for purchasing superior watches. That's why it's important to have an open outlook and always be on the lookout for superior products and service. Fans of the label will be delighted to comply. The company has an extensive distribution system that spans the globe.


Just added to your cart:
Excl. postage 
My Bag
Just added to your wishlist:
Excl. postage 
My Wishlist
You can contact us at or use the live chat feature at the bottom of the website!
Spin to win Spinner icon