Sell your products using social networks. Instagram, TikTok, and Pinterest are the best for this. Services by Top4SMM will help you with this, but for now, let’s look at the basic recommendations.
Having created your store on the marketplace or in a social network, you need to fill it correctly so that a potential customer is more likely to stop at your work.
Beautiful Presentation
Unlike in a regular store, it is impossible to turn and look at the product on the Internet. The only way for the client to assess its attractiveness is through photographs. There should be a lot of them - at least 5 from different angles. They should be professional in high quality with good lighting.
The second part of the presentation is the product description. Maximum information about the product: dimensions, materials, care tips, or instructions for use. It is also important to write the specifics of delivery and payment under each product, even if there is a separate section for them.
But you should not praise your product. Only concrete facts without "best", "highest quality", most useful" etc.
Adequate Price Tag
Of course, manual work is more expensive, but some craftsmen set completely unrealistic prices for their products. It is important to understand the market value - familiarize yourself with the offers of competitors and the cost of serial analogs if they exist.
Of course, the cost of the product should cover the costs of materials, marketing, etc., but remain attractive to buyers.
Communication with Clients
This point is quite extensive, but briefly, it looks like this:
- promptly respond to messages;
- maintain contact with buyers after receiving the goods;
- maintain a client base to use for mailings;
- add a small bonus to the order, such as a discount on the next order.
So, selling handmade is not difficult, but there are many nuances that need to be taken into account in order to achieve a good result.
ABOUT THE AUTHOR
Aleksandra Djurdjevic
Senior Content Creator
Aleksandra Djurdjevic is a senior writer and editor, covering jewelry, accessories, and trends. She’s also works with services, home décor. She has previously worked as ESL teacher for English Tochka. Aleksandra graduated from the Comparative Literature department at the Faculty of Philosophy in Serbia. Aleksandra’s love for the environment, crafts and natural products over the years helps her continue to be a top expert at Wooden Earth.
